Magniphy Your Sales and Profits with Magniphy Education

You've just started an online business. What's your plan?

I'm sure you know it's going to take a lot of work. But where do you start? How do you get customers to your website? How do you know what to sell or how much to charge? How do you get customers to buy?

There's a difference between spinning your wheels and working smart. The result of spinning your wheels is that you get to work endlessly and furiously without making any headway. The result of working smart is that you get to follow a plan to make consistent progress toward your goals.

How do you work smart, without wasted effort?

• Get customers to your website
• Make sales
• Find products to sell
• Design your site
• Plus, a hundred other steps every online business owner needs to know

Your plan for moving forward with your business can begin today. Check the Education box next to your preferred Magniphy subscription package.

Your Education Team

Once you become a Magniphy online business student, you will be assigned to an Education Advisement team who will lead you through your educational experience at your own pace.

Your Expert Instructors

Magniphy’s team of instructors will teach you the nuts and bolts of building a thriving business. Each instructor specializes in a specific area of business focus, such as growing an eBay business, finding product sources, and marketing a web storefront.

Your instructors have not only gone through rigorous training and research, but they have also implemented their knowledge on real, successful businesses.

Meet our Senior Education Staff:

Jen Cano - VP & Dean of Magniphy Education

Jen brings a wealth of first-hand knowledge about the intricacies of building a successful online business presence.

In addition to fourteen years of educational writing experience, Jen is recognized as an eBay market research expert and currently acts as a contributing editor for eBay Radio and creates and hosts monthly workshops for the eBay community.

Jen also serves on the content committee for Online Market World and speaks at many industry events each year. Recently, Jen co-authored a book with Robin Cowie of Worldwide Brands, titled eBay Performance: Selling Success with Market Research and Product Sourcing. The book is based on findings from the popular Grow My Profits study, which Jen led from September 2006 to January 2007.

Michael Johnson - VP & Director of Coaching

Michael Johnson, head of Magniphy’s coaching division, brings over 10 years of coaching and instructing experience to the table.

Michael is a certified life coach and has studied with many of the leading personal development trainers in the world. He has since received numerous certifications in a variety of disciplines.

In addition to being a master practitioner of Neuro-Linguistic Programming, Michael is also a certified Core Energy coach with the IEPC International Coaches Federation and a Certified eBay consultant and education specialist. Michael has helped thousands of individuals, from celebrities, to athletes, to online business owners, improve their ability to achieve.

Sean Eyring -- Niche Marketing Expert

Sean Eyring, a Magniphy Senior Instructor, brings a wealth of knowledge and experience to help guide his students. Sean has a degree in education and is active in finding the best methods for teaching Magniphy clients the ins and outs of creating an online business on multiple marketplaces.

In addition to continuing his education with Basic and Advanced Search Engine Marketing certifications, Sean is also an eBay Certified Consultant and an eBay Education Specialist. Then, he has used his knowledge to build an online business for cookbook sales. He started his business on eBay and expanded into a web storefront, with top ranked pages in search engines for specific keyword phrases.

Brigham Budd - eBay Business Expert

Brigham Budd, a Magniphy Business Senior Instructor, has a rich background in eBay Business. With a feedback well over 23,000, his experience makes him a leading authority on the do’s and don’ts of creating a successful eBay business.

Since 2003, Brigham has acted as the President and CEO of BuySmart, Inc. Although his devotion to his students takes up much of his time, he still manages to maintain his Gold PowerSeller status.

Brigham also brings to the table four years of International business trade experience and training in business management. And, to ensure that he keeps up with eBay’s ever-changing environment, he is an eBay Certified Consultant.

Your Educational Courses

Magniphy’s courses include a mixture of group instruction, question and answer sessions, videos, written lessons, and hands-on assignments so you can learn the way that is most comfortable to you.

Courses include:

• Instructor Classes: Instructors teach concepts such as eBay, finding products to sell, creating a website, and getting traffic to your website.
• Practical exercises and assignments: Assignments are designed to help students learn and apply new skills. .
• Lesson Library: Our education library includes online lessons designed to support webinars, to supplement instructor courses, and to teach difficult concepts. .
• Webinars: Recorded video classes cover a variety of topics, such as how to find a profitable product to sell on eBay, or how to write compelling sales text. .
• Certifications: Certification programs lead customers through a series of short tutorial assignments to help them understand the software they’ll use to build their businesses.

Your plan for moving forward with your business can begin today. Check the Education box next to your preferred Magniphy subscription package.

100% of our education staff are eBay Certified Consultants, and many are eBay Education Specialists, ensuring you get the latest eBay education.

Weekly Educational Articles

Top Ten Tips for Effectively Marketing Your Web site

Marketing your website requires continual effort. But do you know where to begin? Let us share some tried and true tips that will drive buying customers to your website.

• Your website content is complete. This includes your website's text and the products you want to sell.
• You are ready for your first customer.
• You have a clear knowledge of the products or services you want to sell online.

Tip One: Write Effective Sales Copy

Effective sales copy is the foundation for marketing your business. If your words do not compel the visitor to buy, no matter how professional your design, you will not convert the visitor into a buyer. When writing sales copy, remember:

• Sell the Benefits: Customers buy benefits, not features. Let your visitors know how your product or service will benefit them.
• Solve Problems: Customers are looking for solutions to their problems, not necessarily products. Present a clear solution to a problem.
• Change Your Perspective: Always view your product from the customer's point of view. Never assume that the customer knows the full benefits of your product. Explain them in easy-to-understand words.
• Point Out Unique Qualities: Present a unique and compelling reason for a customer to do business with you. Customers do not always buy based on lowest price available.

Tip Two: Perform Keyword Research

Generating an effective keyword list is vital to your business. There isn't a "fool-proof" method to choose the right keywords, but these suggestions will help you get started.

• Specific Keywords: Choose specific, not general, keywords.
• WordTracker: For your website to get into the top ten rankings, you need to select keywords that set your website apart in the Internet marketplace. For example, if you sell jewelry, you might select "jewelry" as a keyword. This selection is a mistake because there are over 22 million competitors for that keyword phrase in Google. To solve this problem, use a program like WordTracker to help you find keyword phrases that match your product offerings, while at the same time, give you a good chance of achieving a top ten ranking. This process is known as the KEI index and WordTracker is an excellent tool.
• Study the Competition: Since your competition has been online longer than you have, use them to do some initial marketing work. Go to successful competitors' websites, one by one, and right-click on the page. Choose View Source from the right-click menu and look at your competition's code. Find the Keyword metatag and write down the keywords your competitor uses. Then use WordTracker to analyze these keywords. You can use WordTracker's suggestions to expand the list. Using this strategy, you should be able to get a list of 50-100 keywords.
• Attract Qualified Buyers: Remember, your marketing goal is not to attract the masses?it is to attract qualified buyers. The keywords you choose should accurately represent your products or services.

Tip Three: Write Compelling Titles and Descriptions for Every Page

• Grab attention.
• Compel searchers to visit your website. Your web page title and description are what will display in a search engine result. So, potential customers do not necessarily choose the page that ranks #1. Rather, they choose the page with the most appealing title and description. For example, if the keyword phrase is "corporate help desk," instead of using the title "XYZ Company: Corporate Help Desk," use "Corporate Help Desk: Meeting Core Business Demands & Keeping Users Productive."

Tip Four: Create a Customer List

Because it's easier to sell to an existing customer than to a new one, a solid list of customers you can market to each month is vital for your business to grow and develop. Use the Contact Manager in your Builder Admin site to notify your customers of specials. If you don't have at least 100 existing customers, sell some of your products as "lost leaders" at cost or below cost to build your customer list. This strategy will benefit your business in the long term. Also, use autoresponders and a newsletter to keep in touch with your customers, while at the same time giving them valuable information.

Tip Five: Build Content Pages Search Engines Love

Your website should be more than just product images and Buy Now buttons. Search engines love quality content. Use your content pages to describe the product in detail, tell about its uses, and explain what problems it solves. Avoid "doorway pages" that are nothing but a few lines of text and a link to enter your website. Instead, your content pages should be able to stand on their own and give customers all they need to make a buying decision.

Tip Six: Use Pay-Per-Click Services

Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com. The cost varies, but the average is a ten-cent-per-click minimum and a total minimum charge of $20.00 per month.

Tip Seven: Submit Your Website for Paid Inclusion

You can pay to include your website in a search engine or database.

• Yahoo! Business Express Service: Submit your site to Yahoo! Business Express Service. The benefits of this service are inclusion in the largest directory online and fast inclusion in the Google index. Yahoo! is where most businesses go to contact websites for link popularity inquiries. This service costs an annual fee of $299.

Tip Eight: Increase Your Link Popularity

Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. For more information, see our detailed article on Link Popularity in the Resource Center.

Tip Nine: Blog

What are Blogs? They are online journals that are steadily gaining in popularity. But what does an online journal have to do with marketing? Search engines actively spider blogs. So, your chances of being indexed in a search engine increase when you blog. For more information, see our in-depth article on Blogging in the Resource Center.

Tip Ten: Build a Daily Marketing Routine

Market your website daily, even if it's just for 15 minutes. Getting into a daily habit of promotion will pay big dividends months or years from now.